Using Human Design to Cultivate Authenticity and Success in Business with Iva Grcic

In this episode, Laura interviews human design expert, Iva Grcic, and they discuss the transformative power of human design for online business owners. They explore how understanding your unique energy type can lead to more aligned business strategies and making success feel effortless. Iva breaks down the five human design types and emphasizes the importance of recognizing personal strengths and limitations. Learn how human design can help you identify and overcome subconscious blocks that hinder your personal and professional growth and how to use practical tools like breath work and EFT for emotional regulation  to realign with your authentic self.


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Transcript

laura livermore (00:03)
Okay, welcome back to the Mind Body Manifest podcast. I'm your host, Laura. And today we have a very special guest, Iva. Iva is a human design expert for online business owners. And she helps you communicate your it factor and magnetize clients with human design. So welcome Iva. I am so, so excited to chat with you today. Welcome.

Likewise. Thank you. Thank you. Hi, everyone. I'm excited to chat with you, Laura and I know each other from a while back. We worked together and it's just been amazing watching your journey unfold and change and evolve over the years. So I'm excited to catch up and chat on this podcast episode and share all of our wisdom with all the listeners. you. Yeah, it's been a while. So I had the pleasure of working with Iva back in

2022, I think it was the very beginning of 2022. And this was like a big pivot year for me. I had just started getting into hosting retreats. And I remember coming to you and I was just feeling like really lost on my messaging. had just gotten out of a coaching program that left me feeling all confused.

And so I was pivoting to retreats. And I remember I was like nervous because I was about to host, I just launched my second retreat and I really needed to start bringing in clients. And I did this, not even sure what the session was called, but it was long. It was a long session where you dove into my chart and helped me get clear on like where my messaging was lacking and who I needed to specifically speak to and how.

how to communicate that and like what my natural gifts were based on my energy. It was really mind blowing. And I had only known a little bit about human design, but you like opened up something within me and I ended up selling out that retreat, like got 12 amazing women, capacity. And I booked a few more high ticket clients. So,

you did something, you unleashed some magic in me. And ever since then, I have felt really aligned with human design. think that it's an important piece to manifesting. So we'll get into a little bit about that. But Iva, can you just tell us a little bit about maybe how you discovered human design and like break it down in a very simple way for the people out there who are like, what the heck is human design?

Tell us what it is. Absolutely. it easy for us. I will. I will. That's a gift that I have of simplifying things. So, wow. Human design is this beautiful blend of astrology, Yijing, the chakra system, Kabbalah, and a little bit of quantum mechanics, physics, all that kind of good stuff. And it really, just like astrology, it reveals to us who we are.

Right. And it's incredible because, know, you can really leverage it to make decisions in your life and really figure out, you know, this is the thing that most of us struggle with and, you know, me included. It's like, we're going in certain directions, but we don't know that this is not the direction that we're meant to go in. This is not the thing that we're meant to be doing, but we're doing it because we've been so conditioned to think this is the way, this is how you're meant to do it. Right. Or.

You whatever, like you got this talent, you need to go in this direction, right? It's either the outside world that kind of, you know, convinces us into something or conditions us into something, or we even fool ourselves with the shoulds, right? And so it was human designed, you know, as a manifesting generator myself, I'm the type, there's like five types in human design and I'm the type that, you know, is multi-talented.

right, and loves to jump into different things and have a lot of balls in the air. Right. And so with that, like I have a lot of talents and skills and all of that, but I had a struggle with like really pinpointing, like what is my it factor? What makes me different? You know, I left actually 12 years of architecture behind me and slowly like went into branding and, you know, design and all of that kind of like natural pathway out of architecture, yeah.

And then branding and because I was working at the Belgrade Design Week, it was an incredible like kind of, I don't know, like an event, you know, like filled with everything from speakers, you know, to exhibits and things like that. And it was through them that I got like sucked into this world of entrepreneurship and innovation, right. And creating something that makes a difference because I was watching all these speakers. It's kind of like.

TEDx in a way. I was watching all of these leaders in the space of architecture, design, and all of that talking about how they're making this big impact. And I was like wowed by them. And I wanted to go in my own direction. So along the way, I found human design. And once I discovered it, I was like, wow, these insights are extremely precise. It's like really, really precise.

And it's illuminating exactly like why I was feeling off about something, why something was like just feeling like walking through mud, you know, et cetera, et cetera. And it was because I was misusing my energy. Right. I was saying yes when I was supposed to say no, when I wanted to say no, but I was should-ing myself into saying yes. You know, listening to and to kind of like bring it back to business. This is the thing that most of us do. It's like.

you find someone who is succeeding and you're like, I love that lifestyle. I love that kind of approach, right? And let me emulate what you're doing, right? Which is totally fine. But the way that we go about it now with human design is like, let me first figure out what really fits me. There's people who are like pushing themselves to be on video because like, this is the way to go. But they are like introverts, they're hermits, they're not...

They don't have a defined throat center, meaning they're not meant to constantly be speaking and showing up every single day on video. It's exhausting. You got to push yourself to do it instead of enjoy and flow through it. Right. And so once you figure out what is in alignment for you, then you can look at people who are emulating the success. I'm meant for podcasting. Yes.

This feels beautiful. It feels like a relief. I don't need to do video. my God. And I can succeed in podcasts. Now let's see who's running the best podcasts and what they're doing and reverse engineer their success. Right. So this is like kind of the good way to go about it. Figure out who you are. And then according to that, bring in the resources, the skills, you know, the strategies and all the good stuff to support that journey forward. Right. So human design is incredibly powerful in really illuminating

all of who you are and all of the misalignments and energy leaks and blocks and all of that kind of stuff. with that, as Laura has seen and every single person, because so many people are in love with human design, then they're in love because it is just incredibly practical. It's not just, I love astrology as well and I use it as well and for different things and different purposes.

I find human design a little bit easier to kind of understand. know, for astrology, I feel like I need to be more intermediate towards experts. But, you know, there's, like, yeah, it's just the practicality. It's like, this thing, here's the shadow, here's the gift. Boom. I know immediately what is out of alignment, what is in alignment. And I can follow that. And it just transforms everything really quickly in a way. Right? Yeah. So amazing. What I'm hearing you say is that.

once you understand your unique energy blueprint and how you best operate, business can become easy. It can feel more easy. it's like understanding who you truly are. Once you understand that first, then the business strategy comes after that. But I think so many people

do it backwards, like you were saying, they look for the people that they admire that are successful, and then they try to emulate their business strategy. And when they're pushing and jumping, or it's just not working, and then they feel stuck, there's a reason why. your human design, like your energy, can tell you why that is and what changes you need to make, and boom, things can start flowing.

Exactly. Exactly. And you know, like we, we see this all of the time, right. And for me, for example, like I'm a profile line too. I'm the hermit, right. And so I was pushing myself before, you know, to like show up on Instagram, TikTok, you know, all this video and all of this stuff, but that's the key word I was pushing. And that's the main difference, right? Like this is, you know, why this align success feels so good because nothing feels like a push.

Like, you if you love cooking, no one needs to, you know, like, you don't have to push yourself to cook dinner, right? You're going to be like, my God, this is the time that I get to have fun, you know, and enjoy myself and play some music and dance around the kitchen and chop, chop, chop, right? But then someone else hates that. They hate it. This buys cooking, right? So they have to push themselves to cook. And it's kind of like the simple analogy, right? For, for our business as well.

It's like anywhere where you feel like you constantly need to push yourself, you're constantly rolling your eyes at having to do something. It's not in alignment. The things that are in alignment are the things that you're pulled to, the things that you're like, I love doing my podcast. I love yapping. know, I love sharing my wisdom. I love showing up on video. It's a hundred times easier than putting words down on paper and into a blog post, right? Whatever it is, wherever you don't have to push yourself.

That's your aligned pathway to success. And that's the sustainable success. Anything else, it's like, yeah, absolutely, you can succeed. And that's the thing. I serve a lot of clients who are pivoting. They've succeeded. They got the six figures, multi-six figures, yada, yada. But they come to me and they're like, nothing feels good. I'm rolling my eyes at this. I got to push myself to do this. It's like walking through mud. I dread waking up.

You know, all of this stuff. it's like, I got all the money and on paper I'm amazing, but inside I'm empty. And so we do the pivot. We realign things. We say no to things. We say yes to things. And everything just starts feeling like, you know, fairy dust. Everything just starts to feel like, my God, I'm having fun again. Because you're doing the things that you love and everything starts to flow and success starts to come even more because now you're fired up.

You got all of this energy being activated. It's no longer like being dimmed down and suppressed, you know, it's like, it's all getting activated and it's fueling everything that you're doing. So you're showing up with enthusiasm wherever you decide to show up. Right. And you're promoting your stuff with love and like everything is just happening with this beautiful energy backing it right. Instead of, you know, running on empty. Yeah. I mean, it's.

It's all energy, right? We are energy and the energy has to move. And when it's not moving, you feel stuck. And yeah. So what I'm also hearing you say is that it's like, once you understand your energy type, so maybe we can talk a little bit about what the types are just to give people a general understanding. It's easier to work in flow and it kind of gives you permission.

to do things in your own way once you understand your energy type. I've had clients where a recent client came to me and we figured out what her, I obviously don't do the human design with her, but I have an app that will tell me a little bit about it. So I'll tell them what their energy type is. And sometimes just understanding what their type is will give them permission. So I had one client who realized she's a manifesting generator like you.

And she had all these interests, you know, and I'm like, you are meant to be able to handle multiple things. Like your energy type is that you are the type of person who can have multiple different interests that maybe seem totally disconnected, but you can do it. Like you can thrive doing multiple things if you want to. If that feels exciting for you, like do it. And she was like, my God.

Like, okay. You know, because society will condition you like, you, especially in the coaching industry, you need to find one very specific niche and only, only do that. And yes, I think that is helpful advice, you know, sometimes, but some people can handle doing multiple things and have multiple businesses and, but not everybody can. So tell us a little bit about the types.

So yeah, so there's five different types in human design. The generators and manifesting generators and manifesting generators are technically a subtype of generators. And we are these sacral beings. have this infinite well of energy that is only activated when we're doing what we love. And when we're doing some shoulds and things that we don't want to do, like that energy is kind of dull. Right.

So we have this energy, we make up 70 % of the population. So there's also projectors, manifestors and reflectors. And reflectors are very interesting for me. They make up like one or 2 % of the population. And they are the ones who really are completely open. So to say they're here to reflect back to us what is going on around us and the health and the wellbeing.

know, sustainability alignment of things they see so deeply into all of us in the collective, right? And they can reflect back to us what is going on and help us recalibrate and realign their like super wise, you know, about everyone and they're amazing guides, amazing, amazing coaches, consultants, you know, all of that. But you have any specific ones that you know of like any celebrities or people that know.

no, actually, I'm bad. I'm not remembering those things at all. My mind can take a lot of information, but that it just gets out. But I've actually been very interesting. I've been in a two year relationship with a reflector. So I'm very familiar with reflectors and my best friend is married to one. So like I feel like I have like an in into how they operate. Do you feel like they're a big mirror for you as a in a relationship? Do you feel like I mean, I know

your partner is always gonna mirror back to you everything. do you feel like especially dating a reflector that they do that? yeah. yeah. yeah. There's many things kind of showing up in there throughout the relationship. It's like, you know, especially like, let's say like emotions because they're so open, right? Like I can be going and I have a defined emotional center meaning

like my emotions, I'm constantly going through these emotional waves, right? Smaller, bigger ones, et cetera. And so I would go through something, you know, and my partner would hold space for me. But then later on, you know, things would kind of show up and crystallize, you know, and she could reflect back to me what was going on and illuminate a lot of things, you know. But a lot of the times also, you know, they would also go through their own little thing of

having to release these emotions, right? So if I'm having a bad day, you know, she would hold beautiful space for me, but then later on, all of a sudden, she feels kind of strange. Yeah. So that's absorbing that openness, right? They're absorbing all of that. And anyway, the to to kind of like wrap up with with the types, the projectors, manifestors and reflectors are non-sacral types. So

They make up the 30 % of the population and they're not here to do the doing, right? They're here to, manifestors are here to lead the way. They are the ones who really are meant to initiate new things. have these urges. Yes, there's this urge in them to do a certain thing. And when the urge is there, don't stop them, right? Like they are meant to kind of trailblaze, right? And pave this path.

But they're not meant to just like us generators, right? Stay there and like continue to grow this, you know, on their own, right? Because their energy is there and then it goes away, right? Because they are non-sacral types, right? So this energy is kind of on and off. So the urge is there. They pull all their energy into that. They start these movements. You know, the coaches that I worked with who are manifestors, like they're literally trailblazers, change makers.

leaders of movements. And usually like a great approach is creating a movement, creating a brand around a movement and creating a method, a signature method that you're known for, right? That you can then use and serve different people with people at the beginning stages in courses, digital products, et cetera, people in intermediate and more expert stages. to say, right. so, you know, creating this movement and spreading this message.

because they have this defined throat. They're meant to speak things out into existence, right? And pull people to them, to this movement. Like, yes, you're meant to go out and yap about all of this all the time. Like, yes, get people into the movement, but make sure that you on the backend have support. Support in the terms of systems and automations and all these things that can take care of stuff for you.

as well as having, you know, either team members or someone that you're delegating or outsourcing to, right. That can help you actually, you know, really stay consistent in the execution of everything. Yeah. And so the other type, the final type, the projectors also non-energy, non-sacral types. Like they are really the deep seers. They.

can penetrate through us and see what's going on. They're meant to really guide us, right? They're meant to guide us forward and share their wisdom with us and to help us also align and realign somewhat like, you know, a reflector. But again, like usually talking about the conditioning, you know, and like that misalignment and getting that permission. It's like projectors as well as manifesting generators, like really love getting that news.

some way, and form that they are a projector, right? Or a manifesting generator because like, my God, it makes sense now. Like it makes sense why everyone else is just kind of like a train, you know, just keeping it going. But my energy is on and off. Well, it's on and off because you have this openness, right? And so your energy here is like on and off. It's not consistent and always there. It kind of ebbs and flows. So you'd need to learn how to work with that ebb and flow.

And to, you know, do smart work, right? Let's implement, you know, an email sequence that sells for you, right? So let's implement Pinterest for that traffic that gets people into your email sequence. And then the email sequence does a selling for you. So you don't have to show up on freaking Instagram every single day or TikTok three times a day. Like that is not really sustainable for you. Right. Unless you have.

a team behind you, systems behind you that will help you just do that. And you enjoy doing videos and things like that. So it's the easiest thing in the world for you to show up and share your wisdom. Like, yes, God bless, right? But just using this as an example. So really they need to be smart about how they're working and let all these other systems work for them and also leverage any kind of actions that are evergreen.

You know, blog posts, podcasts, all of these things that don't die after 24 hours and, go into the black hole. It's like, no, your, your blog posts, your podcast can be found 10 years down the line, right. And can keep bringing your clients 10 years down the line. So let's leverage those actions instead of these short-lived ones. Right. So that's, that's kind of like a little bit about that, but yes, understanding your type and.

the strategy of each type and how your energy gets activated, that's the key. And that's the basics that we need to understand. Because if you understand that and you are in alignment just with that, everything else can fall into place. This is why all of us in human design always preach about follow your strategy and your authority, your decision-making authority.

you Google that, you'll learn more. to go into all of the explanations here, you'll get all the links for later. But yeah, once you follow that inner decision making process and you know, where your energy wants to go, that's alignment and that will lead you to prosperity and manifestations. Yeah. what I've also discovered is that, you know, a lot of the blocks that we have, so I work a lot with clients on

their subconscious programming, right? So it's uncovering their core wounds and their deep rooted limiting beliefs and fears that are blocking them from taking the action and creating the life that they desire or the business that they desire. And so what I've learned also with human design is that you can kind of trace that back to their

energy centers and their gates. Could you explain, because I've always been a little bit confused about the gates. And can you just explain what those are and how that works and how it's related to your limiting gate? Absolutely. Absolutely. And this is very interesting because right now on my sub stack, I'm doing a whole series of money blocks in the centers. So in human design, there are like chakras.

There are nine centers and each center is a different thing. have the throat center, the sacral center, the emotional center, et cetera, et cetera. So for example, a blog post I wrote about the money blocks in the spleen center. The spleen is on one hand connected to intuition. On the other hand, it's illuminating all of our fears. So in the spleen, there's multiple gates.

which are these 64 different expressions of energy. They're based in the Yijing and they basically describe the entire 64 kind of ways of being, thinking, how energy is expressed. It's like someone mapped out. Is it kind of like how it's moving through the body in a way? It's not really how it's kind of moving through the body. It's more like what the energy is, right?

Let's say gate 23 is all about simplicity on the shadow side. It's complexity, right? So you have like the black and white, right? The shadow and the gift. And so like I have the gate 23 in my son. So I'm all about simplifying things, but before, you know, when I was stuck, it's like I was stuck because I was complicating things. Yeah. Right. So when I look at each of the gates, they illuminate for me what your block is.

Right. And so we don't have all 64. We have a different amount for each person. Not everyone has the same amount of gates. Some are repeated in our chart multiple times. Not to go deep into that. I have a whole blog on Substack about understanding what the chart is and how it works and how it's created and all this kind of juicy stuff. So you'll have all that in the show notes. Okay, good. But yeah, but like...

just the shadow of it, knowing that complexity is the shadow, I was like, my God, yes. I'm overcomplicating things. don't. Yeah. And it's the, it's also a lack of trust in simplicity, right? And that's, that's like a big, big block that I see in most people. And it is this kind of, you know, lack of trust in simplicity. And it's like, well, if, it's that simple, then, hmm, you know, that's suspicious. Wouldn't everyone be using it if it were that simple? Like.

Yeah. And there, must be gatekeeping something, right? It must be more complex than that. so because of that lack of trust, you don't do this simple thing that is going to get your results. You complicated and then you procrastinate and then you don't take action. And then the action you're taking feels dreadful and it's all going south. Right? So that's like, you know, at every single one of these gates illuminates different blocks. So in the spleen center where

a lot of our fears are being illuminated. I have, for example, the gate 44, which is all about patterns, but also it has the fear of the past repeating itself. So how that translates into business is basically this thing, which one of my mentors, Margaret Lynch-Renier, calls goal trauma. We all have tried going after certain goals and failed.

Right. Or ended up being disappointed. We put in all the effort, everything was feeling good, but somehow it didn't turn out well. Right. Or someone, you know, disappointed us or whatever, something happened. Right. And there was a big disappointment. And so there's small T trauma around this goal. Right. Right. And with that, we need to release that because if we keep carrying that then

we can no longer just like a beginner jump into something with all of the excitement, you know, and like really go all in. You're like half in half out because you're like, I'm going to kind of go in, but then I'm also going to protect myself and prepare myself for failure. And so it's like, you're not all in. And because you're not all in, you're blocked. And it's, you know, it's more likely than not to not result in great things, you know, or something it's going to bring. We'll do anything to avoid pain.

Right? So repeating the past trauma or the past pain, whatever that is, will do anything to avoid it. So like you're saying, you're like, consciously you're like, yes, I'm all in. Of course I want this goal. Of course I want to achieve this. Of course I want that success. But subconsciously and on a deeper energetic level, you're like, I'm afraid of repeating the past pain and failing or whatever it is. And so I'm going to...

Well, here's the thing. It's like you repeat what you unconsciously know is familiar. And so if you're only dipping your toe half in, half out, it's like, I'm too afraid of it not working. Me saying I went all in and then failing would feel like a bigger loss than me just dipping my toe in and saying I didn't really go all in. Does that make sense? Yeah. Absolutely. Yeah. And that's the whole thing. Like each of these gates,

holds a lesson for us and holds this wisdom for us around where we're blocking ourselves, right? And each of these gates is within a different center, let's say the throat center, right? So it's going to be connected to communication and how we express ourselves, right? Or the emotional center. I have a very defined emotional center and I have all of the four emotional waves, which can go from

like smaller waves to like big crashes where I get my excitement all up and then something happens. get disappointed and then there's a huge crash and I'm on the kitchen floor crying. Yeah. So before used to be thrown around by all of these, you know, emotional waves. But once I understood what they are and how they operate, how this emotional energy builds up and builds up and how it gets released and how it crashes and things like that, I learned what to do.

I learned how to pay attention to them, to kind of track them, right? And realize, I'm just entering this, you know, this melancholy wave, right? And it's okay. It's just going to pass. I don't need to overthink it. I don't need to problem solve it. Like just let it run its course. I'm just going to do my breath work, do my EFT tapping, boom, boom, done. Right. And that's it. And it was because of like, I used to be on this emotional roller coaster and I have a whole...

blog post about that on my sub stack as well. It's like understanding the four waves. And then another one sharing my story of how I got off the roller coaster. used to be on the roller coaster. Like every month I was thrown around by emotions, but it was when I actually started doing the simple thing, which is breath work and EFT tapping when I needed to really release something that it all just balanced out. And there's this neutrality.

And even if something happens, it no longer throws me off. It's like, I am in control of my experience, right? It's no longer controlling me. I know how to navigate it. know how to manage. I know how to release, you know, I know how to balance myself. Right. And it was because of human design, illuminating these waves and how each of them operate. And by the way, 50 % of the population has these, the center defined, meaning you're constantly going through waves, right? And the rest.

amplifying the waves from everyone else. So it's like, I was good. And all of a sudden I met with this friend who was in a pickle and now I'm feeling down and confused and whatnot. It's because of them. Like their energy influenced you, right? And you don't even realize it at first. Sometimes it's so subtle that you don't realize that you've picked up somebody else's energy. That's not even yours. And you're like, why am I so activated?

And it's more, I guess it's more than being an empath. More than, more than that. Yeah. It's more than being an empath. Yeah. I mean, it is kind of like being an empath, right? And a lot of empaths do have the center open, right? But yeah, in any case, it's like, it's, it really is that subtle. And especially for those who have the center open, it's so easy, you know, to fall into

everyone else's kind of emotions or to kind of like taint your current experience, your life, your perspective, right? With someone else's emotions, right? Maybe someone next to you is going through grief or whatever, and all of a sudden you're feeling really down and all that, right? So if you start to understand like, this is not mine. Let me release it. And you learn how to release it. That's it. You're in control of your own life, of your own experience, and you're no longer thrown around.

you know, and that's without that knowledge, how do you, yeah, without that knowledge, you just keep going throughout life feeling activated, stressed, thrown around. Yeah. And you're right. Like those nervous system regulation tools, like breath work and EFT are free tools that anybody can access at any moment in time. It's so easy to do. like,

Yeah, you're right. We overcomplicate things. think, like I'm so stressed out. I need to do X, Y, Z and hire this person and help me do it. It's like, just number one, recognize when you're picking up somebody else's energy or emotions that aren't yours and use the tools that you have. Like it can be simple, but I love that human design was able to illuminate that for you.

Yeah. Yeah. There's so many things you can learn from it, huh? Yeah, absolutely. And yeah, that's, that's the dangerous thing again about the simplicity, right? Like I used to brush off breast work and I'm like, well, you just breathe in a specific pattern and all of a sudden, you know, you're, you're, you know, you're emotionally and mentally clear. What are you talking about? But then I actually had an experience with it. a coach guided me through an experience and then after it was beautiful, I was great.

But then afterwards, I received some pretty shocking news. And with that shocking news, I just went into a spiral. You know, my mind was a hurricane. was like everything was going on in there. And I was like, what is going to happen now? What's going to happen with this person? Are they going to be OK? Yada, yada. Who do I call? What do I do? How do I help from the other side of the world? You know, it was like a thousand thoughts, like all rushing in. And it was overwhelming. And I was like,

you know, in this kind of hyperventilation mode and it's like, it's a lot. And I remember that breath, that conscious connected breathing, which is super freaking simple, just in and out through your mouth without a pause in between. And after I did 90 seconds of that breath, I literally feel, and I described this in my sub stack, it's like, it literally feels like you're in, you're an airplane that's going through a thunderstorm. That's how it feels when you start. And then when you finish,

with the breath work after just a measly 90 seconds, you feel like you're above the clouds and there's peace. And the situation didn't go away. Situation is still there and still shitty, right? But you now have this kind of centered, you know, peaceful inner state from which you can now objectively observe the situation. And you're more resourceful because you see far and wide.

You're no longer blocked by the fear and ego perspective. You can see everything. And now you can approach the situation with grace, with resourcefulness, and really manage it in the best possible way, instead of from a place of being triggered. So it's absolutely incredible. And Reed with Sandy on YouTube, he is the king of breath work and he uses this conscious connected breathing a lot.

Like in 80 % of his videos, he mixes it in. He calls it psychedelic breath work. and it doesn't cause any psychedelic experiences, but you know, it, does, it does shift your perspective, right? It does shift your perspective of the world, right? It gets you out of one state and into another, which is exactly what any kind of psychedelic drug, you know, does for you. takes you out of one perspective, one viewpoint and opens you up to a whole other one.

And that's exactly what happens, right? In that kind of way. Sure. is a psychedelic breath work, right? Yeah. Yeah. That's, mean, I'm a hundred percent with you. Like, you know, I'm, all about the embodiment tools, the breath work, the EFT, the meditation, hypnosis, like those are my jam because yeah, those tools can be so life-changing and really just help you to get back into alignment. Like,

realign your energy with who you truly are. I think that when we get in those activated stressful states, it takes us out of our center, out of our alignment. that's, I mean, that's really what human design is about too, right? It's like illuminating when you are out of alignment with your true self and your energy. And so having tools, those are just other amazing tools that can help bring you back into alignment.

Yeah, exactly. And this is how I kind of created my, my soft method. See your magic, own your magic, then you can flaunt it. And finally you can keep tweaking, right? So, so F T and so the, human design aspect is just the first, you know, seeing your magic, right? Who you are, what's going on, what's an alignment, what's not an alignment, what's the best path forward, you know, all of that. But after you see it, like you got to do the work.

to own the magic, right? A lot of us, 70 % of the population has issues with self-worth, right? And feels like they need to prove themselves over and over and it's never enough and yada yada, right? And they don't like kind of talking about themselves, promoting themselves, right? And that's a block. That's a complete block to growing your business, right? It's simple. So, you know, but once you start using these tools like EFT tapping, NLP, breath work, et cetera,

to release those blocks to shift your perspective into a healthier perspective that is serving you, like everything starts to flow. And then you can flaunt all of the magic that you've got through your content and the messaging that is now aligned, right? And you can keep going and keep tweaking along the way, keep evolving with the world, as well as keep tweaking as you find out the next level of alignment.

I say there's always three levels of alignment. One is with our why, are we following our North Star? The second is what we're doing, the strategies, the things that we are using to get to that North Star. And then the final is how we're doing things, the process that we're using, everything, the systems that are in place, the daily action step, the routines and all of that.

Sometimes it's not the strategy that's misaligned. It's just how you're approaching it, right? Maybe you're not really doing it well. And of course it's frustrating, right? A lot of people have like, you know, an issue with content, you know, especially like in the beginning stages, it's like, you know, I don't like, you know, creating content yet. I see you not being able to stop talking about this thing. So you're literally creating content in every single second. Right. But what you don't like is.

the platform that you're on, right? Or the process of creating that content. So let's find an aligned way to do it, right? And this is then like that, that really, that beautiful power of human design and why I can't imagine working without it is because it literally is a shortcut for me as a coach to guide you, to know what is in alignment for you, right? And to tailor all the strategies to that, right? And to understand your it fact.

Right. And what are the aspects of who you are that we can highlight in your brand? Right. So for me, it's that, that 2343 channel, this is like us channels are our superpowers. So I even have like a blog post about how to figure out your it factor again on my sub stacks. So you'll get access to that too. And it's fascinating. Like, so like, for example, my 2343 channel is all about that simplicity, but also,

breaking down complex things, right? And making them easy and digestible. It's about sharing breakthrough insights. And lo and behold, like my entire online presence, you know, and the comments that I get from people, from everything that I do, it's always like, my God, I've heard this a thousand times, but now you made it so simple. Now it landed. Now it clicked for me. Now it changed something for me. Wow. Now I can see how I can move forward with this. Right? It's like, I have this

just natural gift of saying things in a way that makes it click for people. I understand their psychology in a way. I understand how they need to hear things. It's just natural for me. And I present it in a way that like makes it click. knowing that about me, you're really good at that. Thank you. So knowing that I can really highlight that and show that through my brand, right? I can show instead of tell, meaning let me tell, you know, a client story.

about how I did that, how I simplified or who created a breakthrough insight. For you, that was the insight about who you're speaking to, right? You needed to learn and understand to speak to the 5 % who are so done with where they are and so ready to move, right? And once you understood that, it was like, okay, now that shifts the language that I'm using and the language then attracts the exact person that's meant for this and they're buying because they feel seen, and understood. Wow. One shift.

like created a ripple effect, a domino effect, and everything fell into place, right? So like, I can use your story to share that. I can do a client roundup and say, every single person that's ever worked with me, and this is no lie, has told me, my God, like, you just made it click. This is so much simpler than I made it to be like, you know, wow, this is an amazing insight. It's always those kinds of words that tell me like, yeah, this is, this is my 2343 channel in action, right?

So we can figure out those things for you. Right. And this is how I then do this work. It's like, yes, yes, let's use that and figure out what kind of platforms really suit you. What kind of content styles really suit you? What kind of offers you are really suit your energy levels. Right. I have a lot of projectors who, you know, started off with like one-on-one or sorry, group coachings and things like that. But it's like, it's so draining for me. Right. And then we shift into.

either one-on-one or something that's more passive courses, digital products, or even memberships and things like that. it's like, my God, everything is so easy. So your business model can be shifted. Your content strategy, your brand, the things that you are highlighting about yourself. And that's the thing that a lot of people come to me for. It's how do I communicate the value?

you know, of who I am and what I bring to the table. How do I magnetize people and get paid to be myself? Yeah. Okay. Here's your charts and let's highlight all it, share stories about each of these things, right? Your own transformation around it, how you helped clients around this specific theme, right? And leverage your entire chart to, you know, show people what you're about. And through that, you know, people are like, my God, I love your approach.

I love that you're all about the soft life and soft business instead of hustle. I'm tired of needing discipline and pushing for that. And it's like, yeah, I want that. Let's do it. Right. Or I love how open-minded you are, or I love, you know, that you are someone who's going to hold me accountable. And, know, like I love, know, people have different needs, right? Someone wants to be held accountable and kind of like, let's go. Others are like, my God, I need to just like soften up. Right.

And so when you share who you are and what your approach is, people can then say like, this is exactly what I'm looking for. Thank you. Sign it up. Let's go. mean, we're all, we're all doing, you know, everybody, there's going to be a lot of people that are doing similar things to you, right? Like there's other people that are doing human design. There's other coaches that do subconscious reprogramming. Like there's going to be other people in your industry and your niche.

But what makes you unique and stand out is you. So it's like the better you can really understand you on a deeper level, on an energetic level, like you stand firmly. You don't have to try to be like anybody else. You don't have to try to do it like somebody else. Like you just get to be you and that feels so fucking good to be able to just do it in your way, the way that

fun, that's easier, like things are gonna flow. And so I just think that incorporating human design into your business for sure, but also like into your life is so powerful. And I think everyone needs to learn more about this and everybody listening here, you have to go check out Iva's sub stack, like tell us exactly where to find you because

We want to know all the things. And if you have any special offers that are going on right now, anything with the soft era thing that you have going on, tell us how we can connect with you and learn from you. Give us all the, give us all the goods. Yes, absolutely. Absolutely. So if you would love to figure out your it factor and, you know, pivot your business in a more aligned direction.

Then my brand rising program is where we can do that. And then other than that, we can do like long-term coaching. You can reach out and we can talk about that as well. And this is where I guide you through your human design and really alignment and liberating you from all of those blocks, right? And using all of this, you know, nervous system and subconscious rewiring. And on top of that, there's the business side of things, you know, all of the aligned strategies.

your brand, your brand message, know, communicating all of that, turning strangers into clients, the whole shebang. And now these days, even it's, you know, setting up systems and using AI and things like that to really kind of take the load off of you, right. And take care of the boring, dreadful stuff. Right. So you can really double down on the stuff that only you can do, which is sharing your stories and talking about your magic. Right. So brand rising is, know, where I love to

start with my clients and kind of like create that strategy for pivoting. And then we move on into longer-term coaching and like really like, you know, go on this journey together. And other than that, if you'll love to kind of dip your toes in, then you're going to have two links below this episode for two of my Substack publications. One is the Human Design for Business publication. And, you know, you'll find basically I'm giving away truly courses and I plan to give away.

full courses of information in there for free. I think that everyone needs to have access to this, right? And it's again, it's kind of like it's information. After that, you need to start implementing, right? And so this is the most valuable part of it, right? In the age of AI, information is no longer the value. It's like how you apply that, aligning that, making your own unique cocktail of what you're going to be applying and how and yada yada. That's the most important part, right?

So anyways, you're going to find all the juicy information on that sub stack. And then I have my stellar content club, which is where I basically teach. Yes. It's a paid publication for just $17 a month where you get weekly content prompts based on the sun transit of the week. So each week the sun is going through a different gate. And with it, we basically have a different...

theme that is top of mind for us. And I've been following this for like three, four years now. And I can see that anytime that we enter, the sun enters a specific theme, like let's say the gate of simplicity, it's like all of a sudden, like a lot of people are talking about that in their content. And I'm like, hmm, there's a pattern here. This is really, you know, more likely than not to be top of mind for people. So let's leverage that and create content around that, right?

So each week I share content prompts and I give trainings right now. I'm doing nine days of doubling sales and I'm sharing, you know, kind of mini audio trainings as well as GPT prompts to help you understand who you're serving deeply, specifically what they're experiencing, what they're craving, you know, and to help you communicate, right. Through my unique one 11 method and taking people from stranger to client by covering certain topics.

So it's like, everything's in there. Everything's in there. Yeah. Amazing. Okay. Well, I will definitely be over there and I'm excited to share this with everybody so they can go check out all of your amazing content. You are just so wise, Iva. Thank you so much for being here. I could probably chat with you forever. I think we should do like a sequel. We should. We absolutely should.

Thank you so much for coming on today. I really appreciate all of your insight and we will put everything here in the show notes for you guys. And yeah, we'll have Iva back and there's so much we can talk about human design. So we'll definitely have you back. right. Yeah, this conversation is not done. Thank you. See you guys. All right. Bye. Thank you.